+38%wine club signups
3regional press mentions
12SKUs photographed in 2 days
The challenge
Labels designed over a decade didn't match each other, and the bottles disappeared on regional shelves next to newer brands.
What we did
We built a label system that kept the family crest but simplified type and color by varietal, photographed every SKU for the online store, and pitched the release to regional food and wine writers.
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