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A family winery refreshes its labels and fills its wine club

[Client name], Santa Cruz Mountains winery

Packaging designProduct photographyPublic relations
A family winery refreshes its labels and fills its wine club
+38%wine club signups
3regional press mentions
12SKUs photographed in 2 days

The challenge

Labels designed over a decade didn't match each other, and the bottles disappeared on regional shelves next to newer brands.

What we did

We built a label system that kept the family crest but simplified type and color by varietal, photographed every SKU for the online store, and pitched the release to regional food and wine writers.

A family winery refreshes its labels and fills its wine club
A family winery refreshes its labels and fills its wine club
A family winery refreshes its labels and fills its wine club

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