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Earned attention for businesses and nonprofits that deserve it.

PR is the natural next step for our clients. The same team that builds your brand, takes your photos and writes your content can pitch your story, with press-ready images already in hand. Few small PR firms can offer that.

Public Relations

What we do

Press releases

Announcements reporters can use

Clear, newsworthy releases with quotes, photos and the details reporters need, sent to the right people at the right time.

Media relations

Local news reads local stories

We develop story angles and pitch regional newsrooms and trade publications, then follow up and report on coverage.

Press kits

Your story, press-ready

Boilerplate, bios, fact sheets and professional photography in one place, so you're ready when a reporter calls.

Community relations

Be part of the story

Partnerships, events and community involvement, shared in a way that puts the cause first and builds lasting goodwill.

Awards and speaking

Low-cost credibility

We find the right awards and stages, write strong submissions and help you make the most of each win.

Media training and crisis plans

Calm before anything goes wrong

Practice interviews for spokespeople, plus scenario plans and holding statements so you're never caught off guard.

Recent coverage

Logos of outlets where our clients have been featured will appear here. We only list real placements.

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How a project runs

  1. Discover

    We learn your goals, audience and what's working now.

  2. Create

    You review drafts and we refine them together.

  3. Launch

    We deliver files, publish or go live, on schedule.

  4. Measure

    We report results in plain language and adjust.

Public Relations pricing

Add items here, or open the full builder to see everything.

PR strategy and messaging sessionA half-day workshop to find your stories and key messages.
$1,200 one-time
Press release writingA newsworthy, ready-to-send release with quotes.
$450 per release one-time
Press release distributionRegional wire distribution plus targeted local outreach.
$350 per release one-time
Media list buildingA custom list of the right regional and trade reporters.
$400 one-time
Media relations and pitchingOngoing story pitching to regional and trade media.
$1,200 / mo
Monthly PR retainerPitching, one press release and reporting each month.
$2,500 / mo
Community relations campaignPartnerships, events and stories that connect you locally.
$1,500 per campaign one-time
Award and speaking submissionsResearch, writing and submission.
$300 per submission one-time

Questions

Can you guarantee coverage?

No honest PR firm can. Earned media depends on reporters' judgment. We focus on strong stories, the right outlets and good relationships, and we report every result.

Which outlets do you pitch?

Regional newsrooms across Monterey, Santa Cruz and San Benito counties, plus trade publications in your industry.

Do you handle crisis communications?

Yes. We build plans in advance and offer on-call support for urgent situations.

Is PR available to nonprofits?

Yes. Eligible nonprofits can receive PR services at grant pricing through our Community Grant.

Ready to see the numbers?

Build a plan with public relations and anything else you need.

Who are you building a plan for?

Pricing differs for nonprofits, so we ask once.

See nonprofit grant pricing

Enter your organization's details. We work on trust and may ask for your IRS determination letter before work begins.

Nine digits, in the format XX-XXXXXXX.

We collect your EIN and email only to evaluate grant eligibility and follow up on your plan. We never sell your information.

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