It’s easy to think of a website as a checklist item—something you have to have, but once it’s live, you move on. But a nonprofit website is never just a digital flyer. It’s a living tool. And too often, organizations treat it like it’s static.
Here are a few common mistakes we see:
- Designing without a goal. A pretty site with no clear calls to action won’t help your mission. Every page should answer: what do we want the visitor to do here?
- Letting content pile up. If your site has five-year-old events, orphaned pages, or an outdated mission statement, it’s time for a cleanup.
- Ignoring mobile users. More than half of web traffic is mobile. If your site isn’t responsive, you’re missing out (and frustrating your audience).
- Using jargon. If a stranger can’t understand what you do in 10 seconds, rewrite it.
- Forgetting to measure. You can’t improve what you don’t track. Install analytics and review them regularly to see what’s working.
A website strategy isn’t about being fancy—it’s about being intentional. Your site should support your fundraising, your outreach, and your impact.
Let’s build something that works with you, not just for you.